Tutorial

After having a tutorial about the initial sketches I had drew, my tutor commented that the hand-drawn typography worked well to represent Steinbeck’s personality of being down-to-earth, human and realistic. Although my sketches of original business card designs wouldn’t be something he would want to represent himself as as he wasn’t a gimmicky sort of person. So I needed to go for a more honest card design, something that didn’t require fancy pop-up bits but instead was simpler. I then had the idea of having a 2 in 1 business card, maybe a double-sided one, which reflected his personal peaceful lifestyle and the other showing his professional novelist side.

My finalised meaning behind the two sides was that one would show his strong exterior and the other to reflect that he was a caring, emotional and compassionate human being. I wanted to use my business card to represent how John cared about the characters in his writing, how he took the time to understand through experiencing it himself. In addition, I wanted an exterior cover to protect the emotional business card, one which showed strength, determination and professionalism.