With the 1st project still ongoing and the 2nd project just starting I knew I had to keep up to date with work, it was so difficult being motivated to do anything for the 2nd project because I just wanted to carry on and finish the previous one but on some level it was also nice to have the choice to switch between the 2 projects so I didn’t get too bogged down with one of them.
I began my research of John Steinbeck, trying to get a feel for the type of person he was, his lifestyle and what he was best known for. I slowly became aware that I had too much research and was getting behind with actually coming up with ideas. I was really confused about which path to go down so at this point I just took a step back and did the simple thing of writing adjectives that I thought represented him well. I started looking at typography that would reflect 4 of the best adjectives because (I feel) this is my weakest area of graphic design. From this I started drawing out initial sketches of what typeface he might use for his business card. I decided to hand-draw my typeface as a starting point because I thought this fitted quite well with the fact that he was a novelist.
Secondly I began researching the shape and layout of business cards. I drew some innovative sketches of cards that may work, things like cards with a swivelling mechanism or ones which were transparent or a collection of cards that when put together revealed a bigger image.
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