Interim Critique

As well as using the double-sided card idea I also added another dimension by having the card within an envelope which showcased the fact that Steinbeck liked writing. Within the black envelope (black representing his professional, novelist side) you would find a more neutral coloured piece of card on the inside (representing his emotional, realist side). For the back of the card you would find a yellow pad paper pattern because Steinbeck used to use nothing other than that and a pencil.

The yellowpad idea was carried through to the letterhead and compliment slip. The type fits well on the lines although I don’t like that particular type I used for ‘realist novelist’ watermarked. It stands out a little too much and reminds me of an American sports team’s logo. The pattern of the yellow pad makes the piece look a little childish and bold but not professional. I also incorporated the idea of having a pen you could take out of the card as a gift to the person who received this business card. But again, is was evident that this wasn’t working because the card would have to be very thick in order to hold a plastic pen.