Final Critique

Stock was a very important part of this project because it added a lot to how the designs would turn out. The first impressions brought on by the texture of the business card is a vital part of my design choice. In addition I also decided to definitely use a hand-rendered font for the name on my business card because it showed the honesty of his personality. I looked at different finishing techniques I could use for my card, this included foiling and embossing which both I thought would work well to create an elegant design solution

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During this stage of my project I came across a very subtly textured maroon coloured stock which I thought fitted well with the emotional and deep side of Steinbeck. This colour also emitted a sense of professionalism as well because it was bold but in a stylish and underrated way.

After I had the business card sussed out, I needed to update my letterhead and compliment to suit its style. This wasn’t that difficult though I found that some of the transparent feature of the business card was difficult to translate onto a big piece of paper without it looking out of place.