Thursday, 11 November 2010

Back To The Drawing Board


After some further research I then began scamping a number of design layouts which might work, I felt this really helped me realise the real potential in the designs and I was able from then to clearly pick out and experiment with the best of the layouts on Indesign. During this experimentation period I came across the font Abalone which is a serif, when used as caps, it provides a sense of overpowering figures yet a little vulnerability which was the exact style I was going for.

After choosing the layout that I thought would work best, I then tried using different methods to illustrate it, vectors, gradients, cut outs of photographs but they either gave a too bright and happy feel to the imagery or it was just plain boring. I needed something to break the imagery up and make it more interesting and engaging. That’s when I thought of using photography again and to have that entwine with the typography. One, it would raise the question of which is meant to be more powerful (like struggling or fighting to be better than the other) and two it would be like the imagery is encased in the typography, not being able to get away (reflecting some of the characters in the story).

At first I was really set on using vectors for my imagery because all the other McEwan’s book illustrations would just be photography which seemed like a boring solution. But in the end because the stories seemed so realistic and serious, it seemed wrong to not represent it using the real thing, photos. I also researched what colours complimented each other and picked a colour palette that would best suit the modern feel I wanted as well as engage my target audience.



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